Herbea is a brand of ayurvedic infusions. It is a brainchild of 3 entrepreneur friends from different industries. Herbea works towards bringing the old charm back to Ayurveda. The strategy was to position the brand in the 'premium' category and all visual communication, including the website design followed suit. The infusions use hand picked ingredients and they all have a story of their own. Our role as marketers in this project was made simple because of the sheer backstory and authenticity that Ayurveda brought to the table. Our team first cracked the brand communication, created multilingual ecommerce website, and now are working on promoting the brand.